Jimbo Slice

Essay 1

In my design, all the design elements and principles are shown. They created a unified work by moving the eye around. This also created balance by value, and contrast. I elongated the part of the “G” to make alignment look, aligned. I tilted the capitalized “B” in balance and made “alance” dangle over. It looked like the word was balancing. The word contrast was created with dark and light colors in mind. I masked the word contrast over the repetitions in the background. This also gave the piece a sense of depth. Emphasis was given a much larger “M” to make it the main focal point of the artwork. The word as a whole is both, dark and scaled larger. This creates an asymmetrical look. The flow is stretched out from the top left down to the middle of “emphasis.” This gives the eye a line that flows from top to bottom. The multiple repetitions in the background give the piece depth. Repetition is achieved through repeating the word, in a middle key value.
The main focal point is the bottom left where the “M” is over exaggerated. The word flow also leads the eye to emphasis which is the focal point by rolling the eye down the left side. Visual flow has been established by having the elements of the piece rotate around the center. This allows the eye to move around, not too fast and not too slow. The gradient of different words have been repeated to create an overall emphasis of different value. At the bottom of the piece emphasis, the “e” and the “s” are slightly off the page. This creates tension in the piece. Overall, the piece is successful in projecting the different elements of design.

Typographical Design Project Numero Uno

Project Fail #1

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